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"What difference does it Make"
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Hillary Clinton Is Radioactive

April 10, 2014 by Wayne Allyn Root

Hello, I’m Wayne Allyn Root for Personal Liberty.

Hillary Clinton just lost $6 billion of your taxpayer money.

Six billion dollars! That’s billion with a “B.” Six billion dollars is “unaccounted for” under her management at the State Department. More on that later.

First, let’s look at the polls. Clinton is not only the front-runner for President. It isn’t even close. Democrats think she’s a lock to be their nominee.

I’m about to prove she isn’t a savior. She is radioactive.
This is the branding opportunity of a lifetime for the GOP. Clinton isn’t formidable or unbeatable.

If the GOP had even a clue about branding, they’d understand that Clinton is a gift from heaven!

This is such a great opportunity for the GOP because Clinton is the “A Team.” There is no “B Team.” There is no bench.

It’s Clinton or bust for the Democratic Party in 2016. She has a 61-point lead: the biggest lead in Democratic Presidential poll history.

Destroy Clinton now, and it’s over. What are the Democrats left with? “Crazy Joe” Biden?

Elizabeth “I swear I’m an American Indian” Warren?

Take Clinton down now, before she gets started; and the GOP is in the driver’s seat for 2016.

I travel the world lecturing about branding. I recently returned from a 16-day, four-city tour of South Africa, where I taught “Branding, American Style.”

I’ve sold many millions of dollars of different products on TV, radio, infomercials and the Web.

I understand branding.

Branding works. Ask Mitt Romney about that.

“Team Obama” poisoned Romney’s brand early in 2012. He never recovered.

But, hey, that’s OK. All is fair in love, war and politics.

That’s what branding is for. So what is the GOP waiting for?

Clinton (just like Romney) is a big, fat sitting duck.

Clinton is a Republican brander expert’s dream.

The Democrats are facing a landslide defeat in 2014 because of Obamacare.

If Clinton is defeated now, the Democrats will be out of luck in 2016, too.

What do they brand Clinton with? Karl Rove is right.

You don’t brand her with Monica Lewinsky or old Bill Clinton scandals. That’s old news. The voters don’t care about what happened in the 90s.

But I know exactly how to brand Clinton.
Do you remember her Congressional hearings over the Benghazi, Libya, disaster?

Clinton famously said, “What difference does it make?”

Make her own that brand. “What difference does it make” should become Clinton’s middle name.

Run “What difference does it make” advertisements on TV and radio 24 hours a day, seven days a week.

Repeat it so much that you can’t say “Hillary” without finishing the sentence with:

“What difference does it make?”

Start with the report by the State Department that $6 billion of your taxpayer money is unaccounted for.

Almost all of that happened on Clinton’s watch. According to the U.S. Inspector General, this situation “creates conditions conducive to fraud.” He says there were “no internal controls” — meaning no one cared what happened to $6 billion of your taxpayer money.

This is what Madison Avenue advertising executives call “pure gold.”

All the GOP has to do is run TV and radio ads 24 hours a day stating that $6 billion of your taxpayer money is missing.

Who was in charge? Clinton. Who was the CEO? Clinton. Where does the buck stop? Clinton. Then show Clinton’s testimony saying, “What difference does it make?”

Next, hit Clinton with a series of Benghazi-themed ads. Once again, Clinton was in charge.

During the Benghazi attack, the red phone rang at 2 a.m., just like her 2008 Presidential campaign ads promised.

The U.S. Embassy was under attack and Americans were about to die.

Show Clinton saying, “What difference does it make?”

The branding campaign should ask: “Where was Hillary when the embassy desperately needed military rescue?

Why did Hillary refuse to mount a rescue?

Why did Hillary let those four brave heroes die?

If those boys were her sons, would she say, ‘What difference does it make?’”

Don’t forget the cover-up. Clinton and everyone at the State Department knew it was a planned al-Qaida attack, not a “spontaneous protest.”

A cover-up is a crime.

Ask President Richard Nixon.

The GOP ads should interview the parents of the four dead American heroes and ask them, “What difference does it make if Hillary participated in a cover-up of your son’s death?”

Then it’s time for Round 3. Clinton was in charge of America’s foreign policy when the world fell into chaos.

Show scenes of the entire Mideast in flames, Tahrir Square burning in Cairo, Libya in flames, Syrian children lying dead in the streets, Venezuela’s leader laughing at us and North Korea negotiating with Dennis Rodman.

That all happened with Clinton as Secretary of State.

Ask voters,

“What difference did Hillary make as Secretary of State?”

Then move on to Round 4: Obamacare.

Millions of Americans have lost their insurance.

Tens of millions have had their insurance premiums dramatically increased.

The Congressional Budget Office predicts 2.3 million jobs will be lost.

The middle class is being annihilated. Cancer patients are losing their health insurance, or their doctors, or the drugs that keep them alive.

Ask, “What difference does it make?”

Ask Clinton where she stands on Obamacare.

Does she support it?

Does she want government to get even more intrusive?

How intrusive?

Like a proctologist with his finger up our… wallet?

Let’s ask America: “What difference does it make, if government gets even more involved in healthcare under Hillary Clinton?”

Brand that all over national TV and radio now.

That’s how you use branding to destroy Clinton’s campaign before it even starts.

That’s how you poison Clinton’s brand.

Make Clinton run on her record of accomplishments:

$6 billion missing on her watch;

four dead American heroes;

a criminal cover-up;

the world in crisis, chaos and flames while she was in charge of foreign policy;

the miserable failure of Obamacare,

a mild version of the government takeover she proposed in the 1990s;

and the U.S. economy in severe decline under the leadership of an Administration she endorsed and supported.

“What difference does it make?”

Clinton will soon find out.

So will the Democratic Party.

Clinton isn’t their savior; she is radioactive.

I’m Wayne Allyn Root for Personal Liberty.

See you next week. God bless America.


Latest Activity: Apr 10, 2014 at 6:41 AM


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HMJC commented on Thursday, Apr 10, 2014 at 08:20 AM

If you dig a little deeper into this issue it is not hard to ascertain that she really has no tangible accomplishments in any capacity she has served. Secondly, our country needs a leader that will strive to heal the nation and unite us once again. Nothing of the iron princess speaks to her remotely having that ability. The bottom line is she is power hungry and personal agenda driven. The GOP needs to make sure they do not overplay her numerous shortcomings though; simply bring them to light, back her in a corner and she will show her true lack of character and ineptness. Unfortunately it still comes down to America voting for what is best for the country as opposed to the fancy of having a female president.

sebekm commented on Friday, Apr 11, 2014 at 13:07 PM

Jimmy Carter told the truth about Hillary in a statement to Time Magazine the other day when he said:

"...when Secretary Clinton was Secretary of State, she took very little action to bring about peace."

See: http://politicalticker.blogs.cnn.com/...

I suspect that if she runs in 2016, Carter will modify, retract, spin, or otherwise attempt to explain away what he "really meant" by this comment. But anyone who closely examines her record can see that his comment is precisely correct.

And this is even WITHOUT the Benghazi fiasco, which is still percolating. I do think the administration was NOT hurt by Michael Morrell's recent testimony before the House Permanent Select Committee on Intelligence on the Benghazi talking points. Despite some Republicans saying his testimony was "not credible" (and Michele Bachmann making a fool out of herself with her questions before the committee), I found Morrell's testimony VERY credible. He appeared on Charlie Rose a day or so after his testimony and further amplified his comments. He wasn't talking spin, he was providing a credible explanation that was perfectly understandable if you know how the bureaucracy works.

The GOP would do well to get off his crucifixion and move on to "what did Hillary know and when did she know it." This is a much more lucrative target. Hillary knows - that's why she recently bailed on a live appearance in San Diego when notified that a large protest which included family members of the deceased planned to greet her. See:

http://www.bizpacreview.com/2014/04/0...

The truth is still coming out in dribs and drabs, but it will be revealed - especially if the GOP takes the Senate in November.

JimmyMack commented on Friday, Apr 11, 2014 at 17:10 PM

You fellas ticket is Jeb and Ben. That is your only chance. I will probably bring this up only one more time. IF you underestimate Hillary and the Clinton machine, you won't capture the gold ring.

timeontarget commented on Saturday, Apr 12, 2014 at 15:34 PM

Thanks for the comments.

sebekm commented on Tuesday, Apr 15, 2014 at 14:24 PM

Jeb is provoking boos nowadays. He may be "too moderate" for the conservative masses. See:

http://www.businessinsider.com/jeb-bu...

timeontarget commented on Tuesday, Apr 15, 2014 at 15:28 PM

I just hope Carson is on the ticket.


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