"I Don't Mind A Parasite. I Object To A Cut-Rate One."
...but it's not health care in this country. According to Politico.com
, it has provided a wonderful example for public relations firms on how NOT to deal with a PR disaster. From today's article:
"It may have been a debacle, but there is one upside to the glitch-plagued rollout of the (Healthcare.gov) health care website: It’s become a powerful case study for crisis management consultants and their clients of what not to do.
"Far from the world of government and politics, the botched launch of Healthcare.gov has become an instant classic. It has replaced such notorious bungles as New Coke and the BP oil spill as a real time example in the crisis management world of how not to respond when everything goes wrong. Experts are eagerly cashing in on the administration’s missteps, offering critiques in private interactions with clients, as well as publishing blog posts and op-eds on the basic rules of crisis management that were not followed.
“I have to believe there are lots of people in our business who are looking at this and saying, ‘Gee, these are the five things they did wrong. Here are the things I would’ve done differently,’ ” Marlin Collingwood, the president of CHT, told POLITICO. “This will be taught in a lot of business and marketing courses, and probably just as importantly in a lot of technology courses on how do you launch a new product. You certainly don’t do it like this.”"
For the entire article, see:
So - our government's actions are being used by the business community-at-large as an example of HOW NOT to do things. Why isn't that surprising? It doesn't take an Einstein to figure it out. This administration is proving it every day.
And WE THE TAXPAYERS are paying them for it.
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