Looks like extortion, walks like extortion, sounds like extortion so....
The Colleges and Universities make so many millions off of these young athletes that the allure of getting a cut of the money is too much for some.
Cam Newton's daddy was a preacher, I believe, and he was 'only' looking for a paltry 180K for the services of his son. A mere pittance of the money Auburn made during their championship season run.
I think there are some clean programs out there but as Sebe notes, the 'win at all costs' thing, overides and unfortunately compromises the integrity of some.